dealchecker.co.uk is one of the leading online travel booking services in the UK. Their mission is to help people travel independently by giving users a tool for booking and managing their flights, hotels and other travel services worldwide.
At first I joined the web development team as a Product Designer for their web app. Then I took charge of the iOS app design.
At the time I joined dealchecker, the company had only a web app for booking tickets online. The task was to create an app for iPhone, providing the tool for travel booking with best user experience.
This is the first flow that the user will land up. We gave them the option to register before start using the app so they could save their searches and receive notifications of new deals.
Working alongside the Marketing team as they had a good knowledge of dealchecker’s users, their job stories. Once we established the rough flow, we started to explore that in more detail exploring how a user is going to search and book a flight ticket. We looked at each screen in the journey and each step and then we try and refine those steps so that the journey is as simple as possible for the user with no complications.
Designing dealchecker’s app was quite a challenge. I worked closely with Marketing and Developers on the UI flow while meeting all the expectations. We had to get all the things right to deliver great user experience for the app.