Videojug Networks is a dynamic media-tech business with a compelling proposition in a growing market that connect brands and audiences through original video content. I worked through mockups wireframes and talked about some of the UX problems the current CRM dashboard faced, we got together in a rather swanky London flat and spent the day fighting fires and creating UX solutions.
Team & Role
UI/UX Designer: Me.
Development & Data visualisation: 3 developers.
The goal of the project was to create a CRM dashboard to provide real-time business event snapshots, which would be used to measure and develop analytics for business reporting.
- Generate email reports
- Analyse user activity
- Marketing revenue
Problems & Constraints
- Very tight timeframe
- Very open-ended brief
- Limited access to users to validate what data to show
During my research, I’ve found a common pitfall of other dashboard designs I see is showing too much information at once. The focus on what is important or actionable was often lost. Our assumption was to limit the dashboard to display actionable items and only the top 3 most relevant tools.
In order to validate our assumption, I interviewed the users who were going to be working on the platform in order to understand what they look and need the most while performing their tasks.
I also tested out a simple wireframe to get insights from users. The process was quite straightforward as our users were people from the office.
The visuals were simple and clean as most of the hard work had been done to create the wireframes. I designed new elements and reused existing table styles to create the report builder section.
Videojug staff also rated the new CRM dashboard as simple, clean and easy to use. Currently, the project is still growing as new sections are being designed and developed.